Use Premium Ads to monetize responsibly: configure frequency logic, placements, scoring, and exposure controls while maintaining user experience quality and compliance.
- Awareness: Designed to increase brand awareness without expecting immediate user interaction, perfect for broad-reach campaigns.
- Consideration: Aimed at driving traffic, app installs, video views, or lead generation by targeting specific user segments.
- Conversion: Optimized for maximizing sales conversions, prompting users to take immediate action such as purchasing or signing up for a service.
Access & Navigation
1
Login
Open Social Plus Console & authenticate.
2
Open Ads Module
Sidebar → Ads → Premium Ads.
3
Select Campaign Type
Awareness / Consideration / Conversion.
4
Configure Display
Choose placement + frequency mode.
5
Launch & Monitor
Publish and track delivery / pacing.
Display Modes
- Fixed Frequency
- Time Window
- Choosing Mode
Predictable cadence (e.g., 1 ad every 5 posts). Guarantees minimum visibility even in low-content contexts (at least one ad if some content exists). Avoids empty inventory when content volume is low.
Duplicate exposure may occur at very high frequency settings. Adjust frequency caps to mitigate fatigue.
Scoring System
The scoring engine prioritizes ad rotation fairness:Point Allocation
Point Allocation
Earlier (higher priority) ad items receive more points; lower-ranked ads accrue fewer points but are boosted later to maintain distribution.
Repetition Control
Repetition Control
Higher cumulative exposure reduces near-term selection probability, lowering duplication risk.
Fairness Objective
Fairness Objective
Ensures inventory breadth—maximizes distinct impressions before repeating the same creative.
Optimization Lever
Optimization Lever
Adjust scoring weights if certain campaigns require guaranteed prominence (e.g., compliance banners).
Review repetition rate weekly. If same-ad repeat rate > threshold (e.g., 20% of impressions within session), increase score decay or widen pool.
Placements
- Post Ads
- Story Ads
- Comment Ads
Inserted within community feed between organic posts. Best for standard awareness & conversion funnels.
Chat list header & group chat header placements are not yet implemented.
Configuration Workflow
1
Select Placement
Choose Post / Story / Comment during setup.
2
Set Objective
Map to Awareness, Consideration, or Conversion to inform targeting & creative guidelines.
3
Define Display Mode
Pick Fixed Frequency or Time Window pacing.
4
Adjust Frequency Caps
Set per-session or per-user repetition constraints.
5
Apply Scoring Tweaks
Optionally boost priority campaigns.
6
Save & Activate
Confirm settings → launch.
Governance & Policy
Brand Safety
Brand Safety
Screen creatives for policy compliance before activation; archive disallowed variants.
User Experience
User Experience
Cap intrusive formats; avoid back-to-back ad slots unless high-value campaign.
Frequency Caps
Frequency Caps
Implement daily & session-level impression caps per unique creative.
Audit Logs
Audit Logs
Maintain change log (who adjusted frequency / scoring) for accountability.
Escalation
Escalation
Flag suspicious CTR anomalies (potential fraud) for manual review.
Performance Metrics
| Metric | Interpretation | Optimization Action |
|---|---|---|
| Impression Share | Share of eligible slots filled | Increase inventory pool / pacing adjustment |
| Unique Reach | Distinct users served | Broaden targeting or diversify creatives |
| Avg Frequency | Repetition per user | Tighten caps if saturation risk |
| CTR | Creative relevance | A/B test messaging / placement |
| Conversion Rate | Funnel effectiveness | Refine post-click flow / adjust objective |
| Duplicate Ratio | Same creative repeated | Tweak scoring / expand creative set |
Track Awareness on reach & frequency, Consideration on CTR & engagement dwell, Conversion on post-click / attributed actions.
Optimization Playbooks
- Low CTR
- High Duplicate Rate
- Under-Delivery
- UX Complaints
- Conversion Plateau
Rotate underperforming creatives → test new formats → adjust placement mix.
Best Practices
Strategic Alignment
Strategic Alignment
Match objective to creative format—rich media for consideration; concise value props for conversion.
Creative Rotation
Creative Rotation
Refresh at defined cadence (e.g., every 2 weeks) to combat fatigue.
Session Experience
Session Experience
Avoid first-slot ad on initial page load when possible.
Data Hygiene
Data Hygiene
Remove expired or paused campaigns to keep scoring accurate.
Story Placement
Story Placement
Use vertical-friendly aspect ratios & early brand reveal.
Troubleshooting
| Issue | Likely Cause | Resolution |
|---|---|---|
| Ads not showing | No eligible inventory or misconfigured placement | Verify placement enabled & content volume present |
| High repetition | Too narrow creative pool / high fixed frequency | Add creatives or switch to Time Window |
| Low impressions | Overly strict pacing or targeting | Loosen caps / expand audience |
| CTR drop | Creative fatigue | Rotate assets / test variants |
| Time window ignored | Overlapping conflicting config | Re-save settings; ensure only one active pacing rule |
| Duplicate appearing back-to-back | Scoring weights misbalanced | Increase decay or minimum separation rule |