Use the Dashboard suite to answer three core questions: (1) Are we growing & retaining healthy users? (2) Is engagement deep, distributed, and safe across social, chat, and video surfaces? (3) What qualitative themes & gaps explain quantitative changes?
Activity
User growth, retention, concurrency
Social
Community & content performance
Chat
Messaging breadth & quality
Live Stream
Livestream reach & watch time
AI Insights
Topics, sentiment, search insights
Raw Export
Granular data extraction
When to Use Which Dashboard
| Scenario | Go Here | Primary KPIs | Typical Action |
|---|---|---|---|
| Sudden user spike or dip | Activity | New / Returning Users, Concurrency | Validate campaign or investigate outage |
| A community declines | Social | Net Growth, Engagement Rate | Intervention (spotlight, moderation) |
| Chat feels noisy / spammy | Chat | Flagged Rate, MPAU (Message per Active User), Channel Concentration | Tighten limits, rebalance channels |
| Livestream buffering complaints | Video | Peak Concurrency, Avg Minutes / Viewer | Expand limits |
| Negative sentiment rising | AI Insights | Sentiment Score, Topic Skew | Root cause analysis & remediation ticket |
| Need custom cohort model | Raw Export | Event-level records | Build external analysis / ML |
KPI Families
- Acquisition
- Retention
- Engagement Depth
- Distribution
- Quality & Performance
- Safety & Compliance
- Qualitative Drivers
New users, channel creation, new livestreams, new chat senders.
Navigation & Filters
Date Range
Date Range
All dashboards default to a rolling 30 days; adjust for weekly vs monthly analysis.
Segmentation
Segmentation
Common filters: date, category, platform, community, topic (AI Insights), channel type (Chat), stream host (Video).
Community & Topic Filters
Community & Topic Filters
Intersect topics with specific communities to localize emerging issues—maintain an unfiltered baseline tab for relative deltas.
Cohort Views
Cohort Views
Use new vs returning segmentation (Activity) and newly activated chat senders (Chat) to isolate onboarding health.
Volume Guardrails
Volume Guardrails
Treat insights as directional if filtered mention volume or event counts fall below internal reliability thresholds.
Quick Start (First Week)
1
Establish Baselines
Record medians for core KPI families (growth, engagement, quality, safety).
2
Set Thresholds
Define alert bands (e.g., ±1.5 IQR for retention & engagement rate).
3
Map Ownership
Assign metric families to responsible roles (Growth, Community Ops, Safety, Video Ops).
4
Create Weekly Ritual
15‑minute review using Activity → Social → Chat → Video → AI Insights sequence.
5
Instrument Feedback
Log every remediation with date + responsible owner to tie changes back to movement.
Core KPI Snapshot Reference
| Domain | KPI | Definition | Why It Matters | Common Trigger |
|---|---|---|---|---|
| Activity | Returning Users % | Returning / Active | Stickiness | % drops >5pts w/w |
| Activity | Peak Concurrency | Max simultaneous connections | Capacity risk | >80% provisioned |
| Social | Engagement Rate | (Comments + Reactions)/Posts | Quality over volume | Below target band |
| Social | Net Community Growth | Joins - Leaves | Community health | Negative 3+ days |
| Chat | MPAU | Messages / Unique Senders | Power user dependence | Sharp rise + flat senders |
| Chat | Flagged Rate | Flagged / Messages | Safety cleanliness | Above threshold |
| Video | Avg Min / Viewer | Minutes Watched / Unique Viewers | Retention depth | < baseline -15% |
| AI Insights | Sentiment Score | Weighted polarity 0–100 | Morale / satisfaction | Drop >5 pts d/d |
| AI Insights | Gap Index (Top) | Weight (search vol vs coverage) | Self-service opportunity | Top unchanged 2 cycles |
Governance & Best Practices
Benchmark Discipline
Benchmark Discipline
Capture baselines before launching growth experiments to avoid attribution confusion.
Anomaly Triage Path
Anomaly Triage Path
Quantitative spike → filter segmentation → AI Insights for qualitative root cause → action ticket.
Avoid Vanity Metrics
Avoid Vanity Metrics
Prefer rate & quality ratios (engagement per creator) over raw volume for decisions.
Sample Size Checks
Sample Size Checks
Do not act on filtered sentiment if mention count below reliability threshold (define per tenant).
Operational Cadence
Operational Cadence
Daily (safety & anomalies), Weekly (retention & quality), Monthly (cohort & strategy), Quarterly (benchmarks recalibration).
Need custom composite KPIs or direct warehouse sync? Contact support for advanced analytics enablement options.