This guide walks moderators and marketing administrators through creating ad creatives, configuring placements & scheduling, editing existing ads, and managing advertiser profiles. Focus: operational workflow.
Create
Build new ad creatives & metadata
Schedule
Define start / end windows
Place
Assign Post • Story • Comment slots
Edit
Update copy, media, CTA
Govern
Control who can publish ads
Retire
Delete expired or invalid ads
Creation Workflow
Media & Copy Guidelines
Ratios
Ratios
- 9:16: Fullscreen vertical, Stories / Reels.
- 1:1: Square feed & comment surface.
File Constraints
File Constraints
Images ≤30MB; follow image handling spec for optimization & clarity.
Copy Structure
Copy Structure
Headline (concise) → Description (value prop) → Optional body (context / qualifiers).
CTA Best Practices
CTA Best Practices
Use action verbs, align label with destination (e.g., “Download”, “Learn More”).
Brand Consistency
Brand Consistency
Ensure tone matches brand profile settings; avoid mismatched capitalization styles.
Editing Ads
Deleting Ads
Advertiser Profiles
Advertiser Profiles centralize legal identity & branding context used across multiple ads. Editing a profile updates all its associated ads.
Create Profile
Establish advertiser entity
Edit Profile
Update naming or compliance fields
Delete Profile
Remove unused identity (0 active ads)
Creating a Profile
Editing a Profile
Deleting a Profile
Profiles with any active or historical active ads in flight cannot be deleted until ads are retired.
Best Practices
Creative Hygiene
Creative Hygiene
Retire outdated seasonal creatives promptly; archive for audit if required.
Scheduling Discipline
Scheduling Discipline
Avoid overlapping campaigns with identical objectives targeting the same placement—prevents internal competition.
Profile Governance
Profile Governance
Use standardized naming (Brand_Campaign_Q#_Year) for traceability.
CTA Integrity
CTA Integrity
Ensure destination URLs are live, secure (HTTPS), and aligned with label expectation.
Media Quality
Media Quality
Maintain resolution suitable for largest display; avoid text-heavy imagery.
Troubleshooting
| Issue | Likely Cause | Resolution |
|---|---|---|
| Cannot create ad | Missing advertiser profile / permission | Create profile or adjust role |
| Image rejected | Exceeds size / unsupported ratio | Compress or resize to 9:16 / 1:1 |
| CTA not saving | Invalid URL format | Use full HTTPS URL |
| Placement missing | Not supported for current ratio | Adjust ratio or choose valid placement |
| Profile delete blocked | Active ads exist | Retire or delete linked ads first |
| Schedule not applying | Missing start date | Set valid start (and optional end) |
Quick Reference
Ratios
9:16 (Stories) • 1:1 (Feed)
Max Image Size
30MB
Permissions
Admins only creation