This guide walks moderators and marketing administrators through creating ad creatives, configuring placements & scheduling, editing existing ads, and managing advertiser profiles. Focus: operational workflow.
Create
Build new ad creatives & metadata
Schedule
Define start / end windows
Place
Assign Post • Story • Comment slots
Edit
Update copy, media, CTA
Govern
Control who can publish ads
Retire
Delete expired or invalid ads
Creation Workflow
1
Start
Click Create Ads (ensure Advertiser Profile exists).
2
Select Profile
Choose advertiser identity (brand entity).
3
Upload Media
Add image (≤30MB) in proper ratio (9:16 Stories / 1:1 Post & Comment).
4
Add Copy
Headline, description, optional body text.
5
CTA (Optional)
Configure button label + destination URL.
6
Placement
Choose eligible placements (Post / Story / Comment).
7
Schedule
Set required start date & optional end date.
8
Review & Publish
Confirm preview → submit.
Only admins can create ads. Restrict creation rights to prevent unauthorized monetization content.
Media & Copy Guidelines
Ratios
Ratios
- 9:16: Fullscreen vertical, Stories / Reels.
- 1:1: Square feed & comment surface.
File Constraints
File Constraints
Images ≤30MB; follow image handling spec for optimization & clarity.
Copy Structure
Copy Structure
Headline (concise) → Description (value prop) → Optional body (context / qualifiers).
CTA Best Practices
CTA Best Practices
Use action verbs, align label with destination (e.g., “Download”, “Learn More”).
Brand Consistency
Brand Consistency
Ensure tone matches brand profile settings; avoid mismatched capitalization styles.
Editing Ads
1
Locate
In Ads list, click Edit on target ad.
2
Modify Fields
Adjust profile, name, ratio, copy, CTA, placement.
3
Preview
Verify updated creative & layout.
4
Save
Click Save Changes to apply.
Deleting Ads
1
Open Edit
Click Edit for selected ad.
2
Scroll
Go to bottom of edit screen.
3
Delete
Click Delete Ad and confirm irreversible removal.
Advertiser Profiles
Advertiser Profiles centralize legal identity & branding context used across multiple ads. Editing a profile updates all its associated ads.
Create Profile
Establish advertiser entity
Edit Profile
Update naming or compliance fields
Delete Profile
Remove unused identity (0 active ads)
Creating a Profile
1
Navigate
Ads → Settings → Advertiser Profile tab.
2
Create
Click Create Profile.
3
Input Details
Enter Display Name & Official / Legal Name.
4
Save
Click Save Profile.
Editing a Profile
1
Open Settings
Ads → Settings → Advertiser Profile.
2
Select Profile
Click Edit Profile on target.
3
Change Fields
Adjust names / legal identifiers.
4
Save Updates
Apply changes; associated ads reflect updates.
Editing a profile propagates across all linked ads—review large-scale naming shifts carefully.
Deleting a Profile
1
Open Tab
Ads → Settings → Advertiser Profile.
2
Select
Click Edit Profile next to target.
3
Validate Usage
Ensure 0 active ads linked.
4
Delete
Click Delete Profile and confirm.
Profiles with any active or historical active ads in flight cannot be deleted until ads are retired.
Best Practices
Creative Hygiene
Creative Hygiene
Retire outdated seasonal creatives promptly; archive for audit if required.
Scheduling Discipline
Scheduling Discipline
Avoid overlapping campaigns with identical objectives targeting the same placement—prevents internal competition.
Profile Governance
Profile Governance
Use standardized naming (Brand_Campaign_Q#_Year) for traceability.
CTA Integrity
CTA Integrity
Ensure destination URLs are live, secure (HTTPS), and aligned with label expectation.
Media Quality
Media Quality
Maintain resolution suitable for largest display; avoid text-heavy imagery.
Troubleshooting
| Issue | Likely Cause | Resolution |
|---|---|---|
| Cannot create ad | Missing advertiser profile / permission | Create profile or adjust role |
| Image rejected | Exceeds size / unsupported ratio | Compress or resize to 9:16 / 1:1 |
| CTA not saving | Invalid URL format | Use full HTTPS URL |
| Placement missing | Not supported for current ratio | Adjust ratio or choose valid placement |
| Profile delete blocked | Active ads exist | Retire or delete linked ads first |
| Schedule not applying | Missing start date | Set valid start (and optional end) |
Quick Reference
Ratios
9:16 (Stories) • 1:1 (Feed)
Max Image Size
30MB
Permissions
Admins only creation