> ## Documentation Index > Fetch the complete documentation index at: https://learn.social.plus/llms.txt > Use this file to discover all available pages before exploring further. # Users > Understand acquisition, activation, engagement depth, and retention — then drill into individual members with the searchable user list. The **Users** page answers four questions: how fast are you growing, do new users come back, how deeply do active users engage, and how well do you retain each weekly cohort. Users page showing KPI cards, user growth chart, user activation funnel, engagement depth, and cohort retention heatmap ## Key metrics | Metric | What it tells you | | ------------------ | ---------------------------------------------------------- | | **Total users** | All registered users at the end of the selected period. | | **Active users** | Users who performed at least one action during the period. | | **Inactive users** | Registered users with no activity during the period. | | **Net new users** | Sign-ups minus deletions during the period. | Each card shows the change versus the previous period of equal length. ## Filtering Use **Filter** in the page header to scope every widget on the page to a segment of your audience: * **User tag** — match users by their assigned tags. * **Role** — match users by role (member, moderator, and so on). Filter panel with User tag and Role conditions, each using a matches-any-of operator ## Users overview tab ### User growth Daily trend of **Total users**, **Active users**, and **Net New / day**. Toggle each series independently and export the underlying data as CSV. ### User activation funnel A funnel tracking new sign-ups through their first weeks: Users who created an account in the period. The share who came back after their first session. The share who returned again and formed a repeat habit. At each stage, the flow splits users into **Browsing** (viewing only) and **Participated** (created content or reacted), so you can see not just whether users return, but whether they convert into contributors. Steep drop-off between stages is your clearest signal of where onboarding needs attention. ### Engagement depth Splits your active audience into **Contributors** (users who created posts, comments, reactions, or votes) and **Lurkers** (users who only consumed content). The **Activity mix** panel breaks down the total actions generated by contributors — reactions, comments, posts, and votes — and a toggle lets you compare **All users** against **New users** to check whether recent sign-ups engage as deeply as your established base. ### Cohort retention heatmap Each row is a weekly sign-up cohort; each column shows the percentage of that cohort still active N weeks after signing up (week 0 is the 100% baseline). Color bands make it easy to scan: greener cells indicate stronger retention. Read down a column to see whether newer cohorts retain better than older ones — the clearest measure of whether product and community changes are working. ## User list tab A searchable, sortable directory of individual members for the selected period. User list tab with search, All/Active/Inactive tabs, and sortable columns for posts, comments, reactions, engagement received, communities joined, last active, and signed up date * **Search** by display name or user ID. * **Segment tabs** switch between **All**, **Active users**, and **Inactive users**. * **Sortable columns**: Posts, Comments, Reactions, Engagement received, Communities joined, Last active, and Signed up date. Sort by **Engagement received** to find the members whose content resonates most — ideal candidates for ambassador or moderator programs. Sort **Last active** ascending on the Inactive tab to build a re-engagement campaign list.