> ## Documentation Index
> Fetch the complete documentation index at: https://learn.social.plus/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting Up Premium Ads

> Create, configure, edit, and retire Premium Ads and Advertiser Profiles in the Console

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<Info>
  This guide walks moderators and marketing administrators through creating ad creatives, configuring placements & scheduling, editing existing ads, and managing advertiser profiles. Focus: operational workflow.
</Info>

<CardGroup cols={3}>
  <Card title="Create" icon="plus">
    Build new ad creatives & metadata
  </Card>

  <Card title="Schedule" icon="calendar">
    Define start / end windows
  </Card>

  <Card title="Place" icon="location-dot">
    Assign Post • Story • Comment slots
  </Card>

  <Card title="Edit" icon="pencil">
    Update copy, media, CTA
  </Card>

  <Card title="Govern" icon="shield">
    Control who can publish ads
  </Card>

  <Card title="Retire" icon="trash">
    Delete expired or invalid ads
  </Card>
</CardGroup>

## Creation Workflow

<Steps>
  <Step title="Start">
    Click Create Ads (ensure Advertiser Profile exists).
  </Step>

  <Step title="Select Profile">
    Choose advertiser identity (brand entity).
  </Step>

  <Step title="Upload Media">
    Add image (≤30MB) in proper ratio (9:16 Stories / 1:1 Post & Comment).
  </Step>

  <Step title="Add Copy">
    Headline, description, optional body text.
  </Step>

  <Step title="CTA (Optional)">
    Configure button label + destination URL.
  </Step>

  <Step title="Placement">
    Choose eligible placements (Post / Story / Comment).
  </Step>

  <Step title="Schedule">
    Set required start date & optional end date.
  </Step>

  <Step title="Review & Publish">
    Confirm preview → submit.
  </Step>
</Steps>

<Warning>
  Only admins can create ads. Restrict creation rights to prevent unauthorized monetization content.
</Warning>

## Media & Copy Guidelines

<AccordionGroup>
  <Accordion title="Ratios">
    * 9:16: Fullscreen vertical, Stories / Reels.
    * 1:1: Square feed & comment surface.
  </Accordion>

  <Accordion title="File Constraints">
    Images ≤30MB; follow image handling spec for optimization & clarity.
  </Accordion>

  <Accordion title="Copy Structure">
    Headline (concise) → Description (value prop) → Optional body (context / qualifiers).
  </Accordion>

  <Accordion title="CTA Best Practices">
    Use action verbs, align label with destination (e.g., "Download", "Learn More").
  </Accordion>

  <Accordion title="Brand Consistency">
    Ensure tone matches brand profile settings; avoid mismatched capitalization styles.
  </Accordion>
</AccordionGroup>

## Editing Ads

<Steps>
  <Step title="Locate">
    In Ads list, click Edit on target ad.
  </Step>

  <Step title="Modify Fields">
    Adjust profile, name, ratio, copy, CTA, placement.
  </Step>

  <Step title="Preview">
    Verify updated creative & layout.
  </Step>

  <Step title="Save">
    Click Save Changes to apply.
  </Step>
</Steps>

## Deleting Ads

<Steps>
  <Step title="Open Edit">
    Click Edit for selected ad.
  </Step>

  <Step title="Scroll">
    Go to bottom of edit screen.
  </Step>

  <Step title="Delete">
    Click Delete Ad and confirm irreversible removal.
  </Step>
</Steps>

## Advertiser Profiles

<Info>
  Advertiser Profiles centralize legal identity & branding context used across multiple ads. Editing a profile updates all its associated ads.
</Info>

<CardGroup cols={3}>
  <Card title="Create Profile" icon="plus">
    Establish advertiser entity
  </Card>

  <Card title="Edit Profile" icon="pencil">
    Update naming or compliance fields
  </Card>

  <Card title="Delete Profile" icon="trash">
    Remove unused identity (0 active ads)
  </Card>
</CardGroup>

### Creating a Profile

<Steps>
  <Step title="Navigate">
    Ads → Settings → Advertiser Profile tab.
  </Step>

  <Step title="Create">
    Click Create Profile.
  </Step>

  <Step title="Input Details">
    Enter Display Name & Official / Legal Name.
  </Step>

  <Step title="Save">
    Click Save Profile.
  </Step>
</Steps>

### Editing a Profile

<Steps>
  <Step title="Open Settings">
    Ads → Settings → Advertiser Profile.
  </Step>

  <Step title="Select Profile">
    Click Edit Profile on target.
  </Step>

  <Step title="Change Fields">
    Adjust names / legal identifiers.
  </Step>

  <Step title="Save Updates">
    Apply changes; associated ads reflect updates.
  </Step>
</Steps>

<Warning>
  Editing a profile propagates across all linked ads—review large-scale naming shifts carefully.
</Warning>

### Deleting a Profile

<Steps>
  <Step title="Open Tab">
    Ads → Settings → Advertiser Profile.
  </Step>

  <Step title="Select">
    Click Edit Profile next to target.
  </Step>

  <Step title="Validate Usage">
    Ensure 0 active ads linked.
  </Step>

  <Step title="Delete">
    Click Delete Profile and confirm.
  </Step>
</Steps>

<Info>
  Profiles with any active or historical active ads in flight cannot be deleted until ads are retired.
</Info>

## Best Practices

<AccordionGroup>
  <Accordion title="Creative Hygiene">
    Retire outdated seasonal creatives promptly; archive for audit if required.
  </Accordion>

  <Accordion title="Scheduling Discipline">
    Avoid overlapping campaigns with identical objectives targeting the same placement—prevents internal competition.
  </Accordion>

  <Accordion title="Profile Governance">
    Use standardized naming (Brand\_Campaign\_Q#\_Year) for traceability.
  </Accordion>

  <Accordion title="CTA Integrity">
    Ensure destination URLs are live, secure (HTTPS), and aligned with label expectation.
  </Accordion>

  <Accordion title="Media Quality">
    Maintain resolution suitable for largest display; avoid text-heavy imagery.
  </Accordion>
</AccordionGroup>

## Troubleshooting

| Issue                  | Likely Cause                            | Resolution                             |
| ---------------------- | --------------------------------------- | -------------------------------------- |
| Cannot create ad       | Missing advertiser profile / permission | Create profile or adjust role          |
| Image rejected         | Exceeds size / unsupported ratio        | Compress or resize to 9:16 / 1:1       |
| CTA not saving         | Invalid URL format                      | Use full HTTPS URL                     |
| Placement missing      | Not supported for current ratio         | Adjust ratio or choose valid placement |
| Profile delete blocked | Active ads exist                        | Retire or delete linked ads first      |
| Schedule not applying  | Missing start date                      | Set valid start (and optional end)     |

## Quick Reference

<CardGroup cols={3}>
  <Card title="Ratios" icon="image">
    9:16 (Stories) • 1:1 (Feed)
  </Card>

  <Card title="Max Image Size" icon="upload">
    30MB
  </Card>

  <Card title="Permissions" icon="shield">
    Admins only creation
  </Card>
</CardGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="Premium Ads Overview" icon="rectangle-ad" href="README">
    Review monetization strategy
  </Card>

  <Card title="Analytics" icon="chart-bar" href="/analytics-and-moderation/console/analytics/overview">
    Measure ad performance
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Branding" icon="badge-check" href="/analytics-and-moderation/console/settings/branding">
    Align creative identity
  </Card>

  <Card title="Moderation Feed" icon="shield" href="/analytics-and-moderation/console/user-and-content-management/mod-feed">
    Balance safety & revenue
  </Card>
</CardGroup>