> ## Documentation Index
> Fetch the complete documentation index at: https://learn.social.plus/llms.txt
> Use this file to discover all available pages before exploring further.

# Sponsored Content Overview

> Monetize your social platform with Sponsored Content - customized ad placements with frequency control

<Warning>
  Sponsored Content is **not available** on Flutter and React Native platforms.
</Warning>

<Info>
  Use Sponsored Content to monetize responsibly: configure frequency logic, placements, scoring, and exposure controls while maintaining user experience quality.
</Info>

**Sponsored Content** is a feature designed to enhance your social network by allowing personalized ad placements. Whether you're promoting personal products or monetizing your platform, Sponsored Content offers versatile tools for various advertising needs. It seamlessly integrates third-party advertisers, establishes profitable partnerships, and displays ads across your network. For more details, please reach out to our support team.

## Access & Navigation

<Steps>
  <Step title="Login">Open Social Plus Console & authenticate.</Step>
  <Step title="Open Ads Module">Sidebar → Ads → Sponsored Content.</Step>
  <Step title="Configure Display">Choose placement + frequency mode.</Step>
  <Step title="Launch & Monitor">Publish and track delivery / pacing.</Step>
</Steps>

## Display Modes

<Tabs>
  <Tab title="Fixed Frequency">
    Predictable cadence (e.g., 1 ad every 5 posts). Guarantees minimum visibility even in low-content contexts (at least one ad if some content exists). Avoids empty inventory when content volume is low.

    <Info>Duplicate exposure may occur at very high frequency settings. Adjust frequency caps to mitigate fatigue.</Info>
  </Tab>

  <Tab title="Time Window">
    Enforces temporal pacing (e.g., max 1 ad / 10 minutes). Prevents clustering during rapid scrolling sessions and smooths experience for highly active users.
  </Tab>

  <Tab title="Choosing Mode">
    * Use Fixed Frequency for stable engagement feeds.<br />
    * Use Time Window for bursty activity (live events, spikes).<br />
    * Hybrid strategy: Start with Frequency, switch to Window during campaigns.
  </Tab>
</Tabs>

## Scoring System

The scoring engine prioritizes ad rotation fairness:

<AccordionGroup>
  <Accordion title="Point Allocation">Earlier (higher priority) ad items receive more points; lower-ranked ads accrue fewer points but are boosted later to maintain distribution.</Accordion>
  <Accordion title="Repetition Control">Higher cumulative exposure reduces near-term selection probability, lowering duplication risk.</Accordion>
  <Accordion title="Fairness Objective">Ensures inventory breadth—maximizes distinct impressions before repeating the same creative.</Accordion>
  <Accordion title="Optimization Lever">Adjust scoring weights if certain campaigns require guaranteed prominence (e.g., compliance banners).</Accordion>
</AccordionGroup>

<Info>Review repetition rate weekly. If same-ad repeat rate > threshold (e.g., 20% of impressions within session), increase score decay or widen pool.</Info>

## Placements

<Tabs>
  <Tab title="Post Ads">Inserted within community feed between organic posts.</Tab>
  <Tab title="Story Ads">Displayed between user stories; leverage motion & time-limited exposure.</Tab>
  <Tab title="Comment Ads">Appear inside active discussion threads—high intent context; use sparingly to avoid disruption.</Tab>
</Tabs>

<Warning>Chat list header & group chat header placements are not yet implemented.</Warning>

## Configuration Workflow

<Steps>
  <Step title="Select Placement">Choose Post / Story / Comment during setup.</Step>
  <Step title="Define Display Mode">Pick Fixed Frequency or Time Window pacing.</Step>
  <Step title="Adjust Frequency Caps">Set per-session or per-user repetition constraints.</Step>
  <Step title="Apply Scoring Tweaks">Optionally boost priority campaigns.</Step>
  <Step title="Save & Activate">Confirm settings → launch.</Step>
</Steps>

## Performance Metrics

| Metric      | Description                             |
| ----------- | --------------------------------------- |
| Clicks      | Number of user interactions with the ad |
| Impressions | Total times the ad was displayed        |
| Reach       | Distinct users who saw the ad           |

## Next Steps

<CardGroup cols={2}>
  <Card title="Stories Management" icon="image" href="/analytics-and-moderation/console/social-management/stories">Optimize Story context</Card>
  <Card title="Analytics" icon="chart-bar" href="/analytics-and-moderation/console/analytics/overview">Measure campaign impact</Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Moderation Feed" icon="shield" href="/analytics-and-moderation/console/user-and-content-management/mod-feed">Balance safety & monetization</Card>
  <Card title="Branding" icon="badge-check" href="/analytics-and-moderation/console/settings/branding">Align visual identity</Card>
</CardGroup>